A great way to stand out from the crowd and separate yourself from your competitors is to always give great value. Being prepared to give away some of your best stuff, be it information, a product or a service can be the masterstroke that will define you and your business.
Step out of your business owner shoes for a second and into that of your typical prospect. Imagine you are looking for a solution to your health and fitness woes and decide to check out what the local Personal Trainers have to offer.
You start your search online by searching in Google. You check out a few websites and all seem to be offering a FREE consultation or even up to 3 FREE Personal Training sessions. All are generally offering the same thing so you continue your search.
There is one website however that caught your eye. Not only do they offer the FREE consults and trial sessions, they also offer you access to their Online Nutrition Program and Weekly Group Training Session.
Additional to this, there is a whole section of the website dedicated to education, eg: How To videos on exercise routines, nutrition video tips and even an ebook on...?
With the professionalism of the website, the accessible free information, the access to the nutrition program (which you can start on straight away), the free group training and the option of the trial sessions and consult, the whole deal gets you thinking...
"Wow! If this is what they are willing to give away, how good must their service be! The other PT's in the area aren't even offering these services, and if they are they are charging for them!"
Now, let's put your owner shoes back on, and look at the this scenario a little closer.
The Complimentary group training session (no commitment to join) sounds like an awesome deal for the prospect. This one complimentary group training session can be held on a Saturday morning and can be your feeder into your Personal Training service.
Why not make it free for all current clients too, and welcome them to bring friends along for no charge...(referrals!) Some may never join, but plenty will. The benefit of current clients being in the session too is they can be 'live' testimonials for you. It only costs you 1 hour per week out of your time.
The Complimentary Nutrition Program access allows you to begin training prospects before they even sign up with you. By them gaining access to your nutrition program they still have a connection with your business. If you are paying for this program then maybe their access is for a limited time? By the prospect having access it gives them a taste of what to expect, and they haven't yet had to commit!
The information and "How To Videos" need to contain information that WILL help someone on their journey and be useful to them whether they sign up with you or not. It is in these short videos you display your knowledge, professionalism and personality.
By far the easiest value to add is that of free quality information as it doesn't cost you anything. What services and other products you want to give away are up to you, but always think about this comment...
"Wow! If this is what they are willing to give away, how good must their service be!"
Travis Beckley from PT Business Systems.
PT Business Systems has been created to assist new and existing Personal Trainers build profitable businesses based on proven information and systems.
With over 17 years of experience in the Fitness Industry owning and operating Personal Training studios we have decided to share our experience and successful business systems online.
For instant access to more PT Business Systems and to download our free ebook "How To Continue To Earn While Your Clients Are Away" visit http://www.ptbusinesssystems.com/
No comments:
Post a Comment